Following a degree in psychology, James has spent 20 years in leadership roles across government, creative and charity sectors, specialising in behaviour change, marketing and brand strategy. Prior to coaching, James was responsible for the UK’s most trusted brand at Macmillan Cancer Support where he led a 35-strong brand and creative department and their largest rebrand for 10 years.
James’ passion is leading others through transformational change, lifting performance with a calm demeanour and authentic style that both inspires and empowers. From communicating more effectively to navigating challenging relationships, James combines a careful blend of challenge and support to help individuals, groups and teams to improve their awareness, increase their leadership impact, and achieve greater fulfilment.
As well as running his own executive coaching business, James is a non-executive Director at The Charity for Civil Servants.